Her lawyer puts the total losses from the botched HAWK token launch at roughly $200,000 — a figure that, in the world of crypto, barely registers. But for Hailey Welsh, better known online as the “Hawk Tuah Girl,” the fallout from that December 2024 disaster was anything but small.
Hawk Tuah: Death Threats And Silence Followed The Crash
Welsh told YouTube channel Channel 5 that she went into hiding for months after the token’s collapse, driven there by a wave of death threats and public anger.
“I’m sitting here, and I’m the one getting hit for this,” she said. “It’s rough.” She described pulling her head down whenever she stepped outside, bracing for hostility wherever she went. The experience, she said, left her traumatized.
The HAWK memecoin launched in December 2024 and exploded almost immediately. Within hours, its market cap surged past $490 million. Then it collapsed just as fast — down more than 90% the next day, bottoming out around $40 million.
It has since fallen to just over $1 million. The crash was widely labeled a rug pull, though Welsh insists she had no hand in engineering it.
She told Channel 5’s Andrew Callaghan that she was approached and agreed to promote the coin without fully grasping what she was getting into.
She said she received none of the proceeds and lacked the technical knowledge to launch a token in the first place. A Federal Bureau of Investigation probe examined her role in 2025. Investigators cleared her of any wrongdoing.
Lawsuit Targets Creators, Not Welsh
An investor lawsuit filed in December 2024 named the team and entities behind the coin — not Welsh. The suit alleged those parties sold unregistered securities.
Welsh was kept out of the legal action entirely, which tracks with her account of being a public face rather than a decision-maker.
Still, not everyone is moved by her version of events. Onchain analyst ZachXBT said the broader crypto community had warned Welsh repeatedly not to move forward with a token launch.
She launched one anyway. When it collapsed, he said, she went quiet while investors absorbed the losses.
Hawk Tuah Girl Now Tells Others To Avoid Crypto Entirely
More than a year after the incident, Welsh says she still does not understand the crypto industry. Her advice to anyone considering getting involved: stay out.
She told Callaghan that people need to be careful about what they attach their name to — a lesson she learned the hard way.
Whether Welsh was a victim, a willing participant, or something in between remains a matter of debate. What is not in dispute is that the coin was launched, it failed, and real people lost money.
Her lawyer’s $200,000 estimate of retail losses may sound modest against the token’s once-massive valuation, but it was real money that belonged to real people who bought in on her name.
Featured image from Getty Images, chart from TradingView